Elevating Fintech for Millennials with Coast’s Brand Identity
Coast, a millennial-focused fintech app specializing in DeFi, sought to bridge the gap between modern financial possibilities and familiar practices. Working closely with the startup’s founders, we built a cohesive brand identity crafted to empower individuals through enhanced financial literacy and confidence.
Creative Strategy
Brand Identity & Design
Product & UX Design
Social Content Design
Investor Pitch Design
Website Design
Coast's brand identity seamlessly blends the exciting potential of DeFi with the reassuring familiarity of traditional financial elements. This was achieved through:
Blending Depth with Familiarity: The brand leverages innovative design principles alongside familiar visuals, fostering trust while showcasing the possibilities of DeFi.
Clarity Meets Innovation: Bespoke, non-AI-generated illustrations and a nautical color palette symbolize demystifying finance.
Appealing to All: Innovative design meets clear and concise messaging, ensuring the brand is accessible and empowering for a broad audience.
