Parkside offers a playful break from the conventional tennis world, envisioned as a welcoming haven for players seeking distinct, high-quality streetwear. In collaboration with Lisa Park, the brand aims to stand as an alternative to exclusive institutions, fostering a sense of community and rebellion.

Drawing inspiration from Lisa's vision and personality, the brand identity embraces an infectiously rebellious spirit. Anthropomorphic tennis balls represent the inner drive of athletes, smirking and winking to embody playful competition. The combination of a friendly, bubbly logo with understated typography creates a balance – emphasizing the design and functionality of the clothing while allowing the brand personality to shine. Inspired by court materials, the color palette utilizes vibrant hues against a dark backdrop, mirroring the push against the traditional and embracing individuality.

The challenge lay in balancing a playful brand essence with the needs of a discerning customer base seeking both quality and distinctiveness, all within budgetary constraints. The solution was achieved by juxtaposing thoughtful restraint in typography and layout with a lively logo and mascot. This resulted in a brand that is edgy, unconventional, and authentically echoes Lisa's vision and voice.