For those who find solace in the tactile experience of vinyl but crave the convenience of modern technology, TRNTBL offers a harmonious blend of both worlds. The limited edition series, inspired by the HAY colored SONOS speakers, takes listeners on a surreal journey through meticulously crafted recreational spaces. I envisioned these spaces as alternate timelines where beauty and craftsmanship reign supreme, far removed from the rush of mass production.

The project's design elements are a study in contrasts. Gentle blobs framing color swatches of the new editions serve as the graphic cornerstone, while hyper-real 3D renderings transport viewers to aspirational listening rooms. These spaces are more than just settings; they are characters in their own right, each one a love letter to the art of listening. I balanced this dreamy aesthetic with a touch of humanity, incorporating stylized 2D designs that reflect the close-knit team of music aficionados behind TRNTBL.

Navigating the tension between luxury and approachability was no small feat. The Goop-featured wireless turntables, with their high price point, target a niche audience of tech-savvy, nostalgia-loving audiophiles. Yet, the company sought to reflect the real people who pour their passion into each meticulously crafted unit. The result was a cohesive and polished brand identity that spans website design, campaign materials, print collateral, and even user manuals.

The campaign's success was twofold: not only did it drive impressive sales, but it also earned a feature in Design Milk, a testament to the project's innovative approach to branding and design.