As standardization and governance experts, Wivity offers a scalable and innovative approach to combining consortium best practices with decentralized autonomous organization mechanics with the greater vision of unlocking Web3’s full potential. My role as the brand designer was to craft a brand identity and narrative that could communicate the credibility and expertise fueling this ambitious vision. The challenge was to demystify the complexities of governance and present Wivity’s organization in a manner that was accessible and engaging.

The design philosophy embraced a Bauhaus-inspired layout, utilizing negative space and limited primary palettes to emphasize key information with an approachable yet authoritative presence. Compositional areas of rest, designed to encourage reflection, are playfully framed by and punctuated with dramatic silhouettes. These flat, warm 2D shapes evoke primary school pictures and building blocks, abandoning the common Web3 preference for corporate cyberpunk aesthetics for something familiar and warm. The design process aimed to create a cohesive visual language that would encourage patience, imagination, and curiosity.

Wivity’s brand refresh includes a robust and compelling brand presence that has facilitated meaningful conversations with high-profile clients and has positioned Wivity as a thought leader in the space.